HZDG has also started brands from scratch, when the strategy called for it, including Canopy, a fresh new line of hotels for Hilton; 30 hotels are currently in development. Some Bob Evans sausage links recalled, may contain plastic The Agriculture Department says Bob Evans Farms is recalling nearly 47, pounds of pork sausage links because they might contain pieces of plastic. Are you one of those clients that looks for the agency that knows video, or can speak Snapchat or can unite Instagrammers? Works across numerous retail channels, including grocery, drug, mass, military and food service. Plaster chunks from St Peter's ceiling rain on worshippers… https:
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Innovation and bold ideas are still at the heart of it all. This independent agency broke all previous billing records last year, no small feat for a year-old veteran of the industry. Core offerings include experiential strategy and activation, in-house staffing and event technology. The expansive talent pool includes technologists, merchandisers, logistics experts and designers, and the addition this year of year industry veteran Eric Douglas, who joined as director of new business.
Recently activated across San Jose for Lufthansa Airlines to introduce its new direct service to Frankfurt through an inventive mix of VR, touch screens, gamification and surprise and delight experiences that led to a cool 60 percent participation rate.
This shop operates entirely in the cloud, which means employees have access to anything, anywhere, any time. Has also started offering a new photo marketing app that plugs and plays into activations easily and affordably. Last year, DZ sent all full-time staffers and their spouses to a five-star resort in the Dominican Republic for a paid vacation. Kansas City here we come.
Several new high-profile clients came on board in , including: Kansas City law firm Lathrop Gage turned to the agency to create a brand identity that could grow beyond the Midwest, resulting in several new client wins. Sanjay Doshi, doshi desantisbreindel. Say hi to a percent b-to-b social media agency. Directive knows that a b-to-b campaign needs to be, well, all business—so its slices and dices custom audiences and detailed segmentation by identifying the optimal channel, frequency, post time and content medium.
First comes the research, then the database build, then the retargeting, the optimization and then reporting. The shop is earning quite the reputation for killer b-to-b Facebook, LinkedIn and Twitter advertising. Garrett Mehrguth, sales directiveconsulting.
Recently certified by New York State as a women-owned business. Scheduled yoga classes are available for employees. Bruce Hollander, bhollander dja. Are you one of those clients that looks for the agency that knows video, or can speak Snapchat or can unite Instagrammers?
Are you one of the brand ninjas out there that wants an agency that thinks of social media less for reach and amplification and more as a legitimate competitive asset? The result was the implementation of new segmentation, email cadence, personalization, creative utilizing responsive design and marketing automation.
Conversions increased by 30 percent in the first year and have since risen by percent. To help March of Dimes recruit new walkers for its March of Babies event, Drum Agency used first-party and third-party enhanced data across various display partners and Facebook to target lookalikes of walkers that had raised funds for MOD in years past. The efforts drove an percent increase in new walkers over the previous year and in the process added new names to the MOD CRM database. Alicia Wiedemann, awiedemann drumagency.
Elicit has been a business partner of Southwest Airlines for five years on marketing mix optimization and segmentation. How do you make a legacy brand like Mercedes-Benz relevant to Millennials? AOR Engine Shop answered the call with a city music tour and two-year activation platform that ultimately delivered increased brand perception and purchase intent among an audience that typically prefers experiences over things.
Patti Blythe, patti engineshopgagency. The influencer marketing master designs programs for social video platforms including YouTube, Snapchat and Instagram.
With more than 10 million influencers publishing video content to social video platforms every month—and with adults and Millennials now considering YouTube influencers to be more influential and believable than traditional celebrities—there is no better time to sink your teeth deeper into this video content influencer apple than now.
An assessment of the three pillars of friendship—affection, relevance and trust—and how they relate to a brand is one of the services offered by this Syracuse, NY-based shop. Christian Gaddis, cgaddis mower. From its sunny offices in Fort Lauderdale, EventNetUSA churns out a mind-boggling schedule of mobile tours, pop-up stores, grand openings and events for a wide variety of clients ranging from healthcare giants like Humana, Aetna and Blue Cross Blue Shield to beauty leaders including Revlon, Maybelline, Garnier Fructis and Essie.
A fleet of in-house mobile marketing vehicles means shorter lead times and lower costs for clients. Megan Hanson, mhanson fameretail. What does that mean? These guys make it look like it is. A powerhouse retail and shopper-marketing agency that evolves with the times as evidenced by its acquisition of leading environmental design firm Chute Gerdeman. More than events were produced in the past year by First, which has offices in Asia, Europe and the U.
The newly-renovated New York office includes cutting edge tech and… a taxi cab café stop by and check it out. This year-old, New York City-based agency which just struck a partnership deal with sister agency Isobar believes that digital is more than just a marketing channel.
Clients like their approach so much Firstborn has a percent rate of return business. To keep its tech chops sharp, the agency is prototyping voice-first technology and new VR- and AR-based experiences. An annual pop-up art show at the ONE Club featuring employee work keeps the creative juices flowing, too.
This year, rolled out five new virtual reality services to meet the needs of a hungry industry: The largest ever brand experience for BMW Asia was implemented for the 5 Series launch, with over 3, guests in four days and more than 28, Facebook engagements to date.
Disney alum Peter McGrath joined the agency as creative leader. San Francisco officemates regularly volunteer at a local food bank. Melinda Lindland, freemanxp freemanxp. Online reputation matters more than you think.
Now more than ever, your potential customers are turning to the Internet for answers to all of their buying questions. Friendemic provides social media and online reputation engagement services and software solutions to hundreds of clients across the globe.
These peeps are fluent in hashtags, put the contagious in viral and are trying to set a new standard for social ROI. Brent Albrecht, brent friendemic. Talk about scoring digital points early: Volunteering is encouraged; the agency supports several nonprofits with pro bono design and p. For its much-publicized Audible campaign, ComicCon attendees were invited to play an audio listening game that tested their sci-fi and fantasy audiobook knowledge in a timed contest pitting seven opponents against each other in a multiple choice gamification format.
In order to win, they needed to guess the most correct answers in the least amount of time. The faster and more accurate the guess, the higher the score. To encourage trial, each player received an Audible card for a free download, and top scorers were awarded larger prizes and entered into the daily leaderboard for a chance to win the daily grand prize. Few, if any, agencies have the global footprint that Geometry has. With teams in 56 markets and the backing of parent WPP, its clients enjoy unparalleled reach to the changing international marketplace—a key asset for this brand activation and shopper agency.
Our editors enjoyed a recent American Airlines pop-up activation that was so beautifully retrofit in a matter of weeks, no less tourists wandered in to buy coffee and plane tickets. Increasingly, the shop is focusing on data and analytics to increase engagement and conversion. Murals, turntables and beer taps keep office morale levels up and stress levels down. Clients that come to this veteran experiential agency tend to stick around. A new, and growing, VR offering helped earn the agency and client Humana an Ex Award, and is setting the pace for how to use the technology in the healthcare industry.
We hear the new global HQ in Milwaukee pretty sweet, too. Becky Petska, inquiries gmrmarketing. A founding member of the Worldwide Partners B2B agency network, Godfrey has been in business since and percent B2B focused since The agency works in a number of industrial verticals, including automation and control, construction machinery, chemicals and materials handling.
A new social approach the Lancaster, PA, shop created for Nora Systems generated a 40 percent traffic increase in the first month. Josh Albert, jalbert godfrey. Larissa Marquez, larissa gretelny. One recent standout program: The campaign generated a 58 percent increase in purchase intent for Google Home, and 26 percent boost in purchase intent for Google Music.
Tami Anderson, tami grow-marketing. Over creatives spin ideas in 16 offices for gyro, which is on a mission to create B2B ideas that are human and relevant.
Medidata turned to Gyro for help creating an emotional connection with data managers, scientists and physicians. Its work for Saputo is a perfect example of the smart promos this agency unleashes into the marketplace.
A back-to-school Frigo Cheese Heads program supported K-8 projects with cash awards. FSIs, shelf takers, banner and social ads, as well as SchoolFamily Media helped deliver more than 3, essays, along with , Cheese Heads samples. Marching to the drumbeat of a can-do attitude and contagious positivity this powerhouse team drives killer experiences like the 83 evening celebrations for Coca-Cola tied to the city-to-city rolling street party that was the Olympic Torch Relay in Rio. Captured a Gold Ex Award for that work, among many others.
HSE is the result, this year, of merging experiential marketing agency ignition and content group Cake. With niche specialties in promotion and loyalty solutions, this high-energy team drives programs that motivate consumers and deliver striking results.
Created a new tool this year called Amplified Sweepstakes, an innovation in which brands can include a chance to win within a news feed on Facebook and Instagram. This shopper marketing agency offers expertise in promotion marketing and brand activation with a specialty in creative CPG executions. HMT has a unique understanding of the path to purchase and made important strides for clients in , like reversing a downward sales trend at more than stores through a partnership between Johnsonville Sausage and Ritz Crackers.
The agency increased staff by 27 percent to handle both organic growth from Mondeléz International and Oreo, as well as new clients such as Coca-Cola, Stonyfield and Skyfall Vineyard Wines.
This female-owned agency plays to win. Patti Conti, patticonti hmtassociates. Clients are invited to join their own tiny teams as an active team member interesting format , and design and prototyping always starts on day one. Key capabilities include branding, marketing strategy, content marketing and strategy, digital design, development and social amplification. A digital facelift for Organic Valley offered a nice percent boost in newsletter sign-ups.
We also love the unexpected yet totally brilliant branding solution for King Arthur Flour—a beautifully designed culinary publication called Sift. Anyone else craving cake? HZDG has also started brands from scratch, when the strategy called for it, including Canopy, a fresh new line of hotels for Hilton; 30 hotels are currently in development. When UGG was looking to dominate Black Friday, iCrossing showed off its true roots when it blended paid search, countdown ads and personalized targeting into an online campaign that pushed sales up 77 percent.
Social media success comes to brands that have something to say, and know how to say it best. Was one of the first agencies to unveil focused social strategy development—a well-defined, market-tested process for working with clients on social strategies, be it across the entire social media mix or small-scale plans for product launches.
Lisa Braziel, lisa ignitesocialmedia. Only with great content can great brands make great connections even greater online.
The ultimate reason this team gets up each morning? To turn brands into publishing and content platforms. The entire ImagiBrand team has a diverse background in storytelling, image management and social media marketing.
With the growth of successful social media engagement programs comes an evolution of what brands like yours are buying from social agencies. Which is why ImagiBrand offers the now-default two-channel suite of agency services—social media, and social media management. A long-time partner of Ford and Jaguar Land Rover, Imagination is well-known in the auto show circuit as a master of compelling, high-tech product launch experiences. From Qatar to Detroit, no design agency on this list can boast the global reach.
Truly a one-stop-shop for brands that need to execute on a worldwide scale, all backed by skilled international teams of creatives, technologists, strategists and designers. We believe they can prove it. This worldwide agency, acquired and back by talent powerhouse WME, has direct access to a worldwide pipeline of celebrities and influencers, plus long-standing relationships with more than college and pro sports teams. Activated nine clients at Super Bowl LI last year, and racked up more than 9, event days in An internal awards program boosts morale and gives staffers a way to honor colleagues who have gone the extra mile.
The XM staff speaks over 15 languages. The Aflac duck himself was totally impressed: For Nestlé, Index developed an R2D2 product that converts to a cereal bowl—complete with a spoon—for several of its cereal brands. Expanded into the sports and theme park industries and opened an office in Shanghai. Charlie Gaffney, cgaffney indexpromotions.
Its HP-Intel activation at Panorama and Coachella pushed every technology boundary to create a festival experience that could impress even the surliest squad of seen-it-all millennials. It impressed HP, too, with a 6. Kick started a sustainability division this year and launched new client programs in Germany, London and China. Chad Tons, chad infinitymarketing. Inspira will celebrate its 10th year in business next year, an occasion it celebrated earlier this year with a move into some sweet new digs for its HQ-based team in Norwalk, CT.
Some nice accolades this year: Jeremy Litchfield, jlitchfield inspiramarketing. The KUDOS initiative gives employees a way to send thanks and points to colleagues—earn enough points and you can redeem them for gift cards. The teambuilding then translates to clients: Scott Kerr, skerr invnt. The services are split into two key offerings: Content marketing and immersive technology expertise like virtual and augmented reality was bolstered in to help clients explore new worlds.
Over 1, business sellers experienced features like customer care consultations and pop-up workshops. This Boston-based shop offers an exchange program between offices for employees that want to try a new locale—26 employees took advantage of this perk in Employer branding and internal communications are among the newer focuses for this New Jersey agency, which started in as a general marketing shop and moved into the digital realm, developing capabilities in mobile, SaaS and increasingly, machine learning and artificial intelligence.
LG enlisted JK to connect with commercial space designers—targeted landing pages spoke to unique verticals with a single message across all touchpoints. The result was ten times the engagement of other recent efforts. Andrea Wolkofsky, andreaw jkdesign.
Sometimes you need a second set of eyes to see what was there all along. JKR has mastered the art of giving old brands a fresh face to the world, and new brands the kick start they need to stand out. Also impressive, the millennial-friendly take on the Wheaties brand and its iconic cereal boxes.
From store shelves to delivery trucks, this agency knows how to translate identity into impact. Expanded capabilities in CRM to blend data insights, social behavioral sciences and creative development is helping brands take their customer relationship management efforts to the next level. An immersive experience created for American Express card members helped showcase the benefits of mobile payments, generating a 93 percent completion rate and 16 percent clickthrough for more information.
In lieu of holiday gifts in , Kern made donations to hurricane relief efforts. Scott Levine, slevine kernagency. B2B vertical focuses at this shop include automation, robotics, supply chain, energy and telecom. The agency helped Yale Materials Handling Group create a new Twitter strategy that increased followers by over percent and social engagement by over percent.
Koroberi is based in Durham, NC near the Research Triangle, home to numerous business-to-business start-ups and established B2B companies.
Natalie Fioto, natalie koroberi. It all adds up to an impressive portfolio of global clients and thoughtful work that uses innovative branding and design to change behaviors and move people into action. Take its work for Harris Teeter. The campaign earned three awards, including a Hermes Creative Award. Romeo Maione, rmaione launchfire. The Laundry ideation process starts with data, which informs strategy, which drives creative and then influences targeting. This agency excels at bringing unconventional sports and sports experiences to the masses.
Like its Formula E activation that transformed gritty Red Hook, Brooklyn, into a fan village and high-end hospitality experience. Clearly, the list goes on, people. Danit Aronson, danit leaddogmarketing. Keep Pernod Ricard as a long-time client—and keep the bar stocked.
This shop has deep expertise in spirits, with recently expanded wine, champagne and off-premise retail marketing efforts adding dozens of new activation markets to its roster. But booze is hardly its only game. A pre-populated Twitter vending machine served as just the right millennial-minded engagement for a TGI Fridays program that had consumers lip syncing their guts out and sharing on social to the tune of more than 16 million social impressions.
In-house analytics resources and offerings, including data aggregation, for new insights and key takeaways back everything up with a watchful ROI eye. An Event Marketer Best Place to Work, this shop added 75 full-time employees and part-time employees this year. Created out of a merger between two Tennessee-based event management companies, LEO draws on its intrinsic Southern hospitality to create experiences and meetings across five continents in 23 countries, including Spain, Belgium, Canada, the U.
The shop has expertise in the public events sector, producing corporate-sponsored festivals such as KAABOO Del Mar where cool technology like RFID chip- embedded wristbands and a concessions app updated in real time enhance the experience. Leo is a founding partner and sponsor of the Jay Uiberall Foundation to help underserved youth in the Memphis area.
Cindy Brewer, cbrewer leoevents. Global lecturer, author and business guru Marty Neumeier serves as Director of Transformation. Allen and her team create harmony between brands and music artists, like a Capital One sponsorship brokered on behalf of the Foo Fighters. These pacesetters spot trends and talent before others and incorporate them into breakthrough programs for clients. Marci Allen, marcie macpresents. One of the youngest agencies in the experiential industry has quickly become one of the most formidable.
An independent shop founded by a few 72andSunny and Crispin refugees, Magnetic today boasts 70 employees across its New York City and London offices, and a whole gaggle of cool clients willing to try new things. Like the Netflix Emmy voting campaign that transformed 24, square feet into a virtual theme park filled with oversized installations, interactive photo experiences and reception spaces all inspired by the Netflix shows we all love to binge.
Also worth checking out: Seriously, these guys understand what fans love and know how to give it to them. Profit-driven digital business strategies are at the heart of what this Tribeca-based studio offers its roster of Fortune clients. One of the original below-the-liners has increased its focus on developing and implementing promotional games of chance across multiple platforms—globally.
Members earned points by taking specific actions at the campaign site, like tweeting, emailing, signing a petition or uploading a photo to social. Points were then used to enter sweepstakes to win featured concert tickets. Marty Glovin, marty mardenkane. A record number of retail displays and retailer buy-in helped push sales up by double digits. DSX, a new internal tool and database of all major digital offerings will help account teams plan smarter. Mark Lenss, mark marketinglab.
Most agencies today offer measurement capabilities, but few are as intrinsic to the way the agency does business as this one. Everything centers on the Data-Driven Experience Planning model, a strategic blueprint the agency uses to provides predictive and performance intel for targeting, prospects, context and sentiment.
Once in activation mode, clients can tap into their own customized DMP Data Management Platform to course correct in-market and in real-time. With expertise that spans mobile, retail, influencer, pop-up, design, build, execution and field operations, and now with its recent acquisition of content production company Jerry Rig, and all its commercial and editorial capes, not to mention its state of the art production facilities , this Boulder, CO-based shop is playing to win.
For a recent Jennie-O turkey program, Match masterfully captured a live tasting experience and leveraged it into content later used for social media, digital, print and TV. The program generated a healthy 37 percent boost in sales. The agency enabled global revenue management firm Service Source to rebrand from a buttoned-up service company to a friendly SaaS-type organization. One recent case in point: Jeff Plowman—formerly of Havas Worldwide and McCann Erickson—recently came on board as vice president of client services.
Robert Hyams, rhyams mcmillan. Branded and sponsored content campaigns engage audiences, drive brand awareness, brand engagement and product sales. The YouTube influencer work is head and shoulders above what many other agencies offer—Santa Monica-based Mediakix builds custom sponsorships, recruits influencers, activates across the web and brings it all home with real-time reporting and analytics.
Staff accomplishments are celebrated with sponsored experiences from their personal bucket lists. Over 2, users visited the microsite daily. Erin Zakin, ezakin madewithmerit. Specializes in product design, UX, experience design, brand strategy, product design and business design, and offers clients broad reach and deep resources thanks to parent company GlobalLogic and its 30 locations across 12 countries.
One case in point, among many success stories: A reimagined online experience for San Francisco Ballet increased revenue Alicia Bergin, alicia method. A team of digital and marketing professionals works out of offices in Seattle, Austin, Singapore and London to serve B2B and technology marketers.
Their focus on social, digital and content marketing is described as customer-centric, data-driven, massively scalable and relentlessly analytical. The site helps thousands of businesses connect with local chambers and market partners around the globe.
Carrie Mcllveen, carriem metia. Market-leading start-ups, enterprises and VCs are the core customer base for this Boston-based strategic communications firm, which allows many team members to work remotely. Workplace software provider Know Your Company turned to Metis to reach more prospects via a website optimized for conversions, an improved social media presence and an e-book. The results were impressive: Software trial sign-ups were up 57 percent, quality leads were up 14 percent and a 34 percent increase in sales over a 90 day period were realized.
Perks at Metis include parental leave, reduced hours on Fridays in the summer, charitable matching contributions and work anniversary massages. Melissa Cohen, melissa metiscomm. A deep bench of creatives craft stories from brand positioning, brand truth and audience insights. The work is executed across digital platforms: Clients swear by the entertainment, information and emotion-based content. Because it gets viewed—and shared.
How will you create this content? What form will it take? Should you partner with a platform? How will it roll out? Comments 29 Share what you think. Bing Site Web Enter search term: And who is Vicky Budd's new mystery man? LA centenarian insists he feels 'great' thanks to his daily Half as many started using last year - but more use meth, Could probiotics cut our need for antibiotics?
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Business Highlights Business Highlights. How major US stock indexes fared Friday U. Small-company stocks shine on an otherwise ho-hum day Small-company stocks did better than the rest of the market on what turned out to be an indecisive day of trading on Wall Street. Stocks end a wobbly day mostly higher Stocks ended an up-and-down day with slight gains on Wall Street, capping a solid week. Smaller companies rose more than the rest of the market. Henri Bendel, year-old luxury retailer, closes the doors Luxury retailer Henri Bendel, which opened its doors in New York's Greenwich Village at the end of the 19th century, turns out the lights.
US industrial production rose a solid 0.